It was several generations ago that our grandfathers started growing rice in the fertile fields of punjab province in the pakistan. In 1967, when rice export a public sector enterprise, had monopoly on rice exports from pakistan.Many generations down the road, half a century ago, the family turned to trading the precious commodity (rice ) as a commission agent.under the name of villagerice, in the local grain market (VillageRice ) in the heart of basmati zone in punjab.
The words village and rice mean holders of trust and unity respectively. The pledge to "Unite" efforts and energies in order to build "Trust" with the clients has always been the hallmark of villagerice.Soon we become atrusted name in the market. The commitment to quality and building lasting business relationships, based on trust, led to a steady growth in exports of kernel basmati rice from pakistan.We enjoy the trust of our valued clients in almost all the Kernel Basmati Rice consuming countries of the world especially in the U.S.A, Canada, Uk, and Pakistan. all of the world. However,the commitment to tradition and quest for constant improvement continues unabated.



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